Zuhair Madanat, owner of North Carolina-based AGSC member Auto Glass Experts, offered tips on how shops can effectively utilize social media during the latest AGSC Member Webinar on January 13.

Zuhair “Zuzu” Madanat hosted the first AGSC Member Webinar of 2026.

“Research shows that people are looking at their phones an average of 5 hours a day, so marketing on social media is a great way to get your company in front of people as they’re scrolling,” Madanat told attendees.

Having an active social media presence can triple online engagement, he said. While Madanat knows social media can be intimidating for some, it’s a crucial marketing tool.

“If you’re not doing it, your competitors definitely are,” he said.

Madanat showed attendees examples of various social media posts and strategies, explaining how each one works.

Patricia Smiley will host the next AGSC Member Webinar on Jan. 29.

Madanat’s “Effective Social Media” presentation is the latest of the bi-monthly, member-exclusive webinars AGSC offers. Patricia Smiley, president of South Carolina-based AGSC member Quackt Glass and chair of AGSC’s Marketing Committee, will host the next webinar on Jan. 29. Smiley will cover how to most effectively market your business’s AGSC membership. More details on this webinar will be announced via AGSC’s Instagram, Facebook and LinkedIn platforms soon.

For more information on how to become an AGSC member to attend these webinars and utilize the other benefits AGSC offers, email kbimber@agsc.org.