The Auto Glass Safety Council™ (AGSC) is looking forward to an exciting 2016 filled with projects. The chair of the association’s Marketing Committee, Peter L. Brown, president of Tiny & Sons Auto Glass in Pembroke, Mass., in particular, is working on several efforts to assist its members with promoting the important issue of safe auto glass installations to the public.
“We are working on enhanced communication with our members, along with updating our marketing materials and our brand so the message will be more member-friendly,” says Brown, Additionally, the committee is planning some new training opportunities for insurance agents about the benefits of using AGSC Registered Member Companies and accredited installers.
In 2016, the committee looks to improve the way customers find AGSC Registered Members Companies online.
“We also want to make the AGSC brand more viable by putting it in front of the insurance carriers and the auto manufacturers,” says Brown, “We want them to understand why it’s important to use only certified and qualified technicians.”
When asked what question he gets the most from AGSC Registered Member Companies, the answer is simple: “What’s in it for my shop? What is the purpose of being Registered and/or accredited when the big-box stores don’t recognize our brand?” says Brown.
The marketing committee hopes to answer these questions and more during the coming year.
“We are really excited about 2016,” adds Brown. “We are working hard to provide materials for our Registered Members and certified technicians to use, while also working to grow the AGSC’s brand recognition.”